Marketing Are you taking advantage of what you are known for...?
Stand up and speak about your passion, dream, talent and turn that into your competitive advantage.
What is the easiest way to get new customers? "I am sick of spending my good money on promotions that lead to more promotions. It is like a merry-go-round that never ends. Can you offer any suggestions?
Here is an idea: promote you rather than your products, discounts and competitive difference. I have observed many successful entrepreneurs and business owners. Their fame came from promotion of their passions, talents, and successes. Look at Colonel Sanders of Kentucky Fried Chicken and Arch Brown, Mr. Barrie of Canadian Tire and Mr. Bob of Mr. Bob's Network.
When I hear these stories, I see normal people transform from the ordinary to extraordinary. It is like when you see an athlete in the zone. Everything becomes effortless and perfect. When an entrepreneur starts to talk about their passion, talent or their dream, they start to glow. Their body language changes, they are animated and the power through emotion is expressed.
For example a mechanic, terrified about speaking in public, picked up a carburetor in his hand, he became passionate and blew his audience away. A real estate sales person becomes a high performer by transforming herself into her passion as the pet-friendly real estate sales person.
In business there seems to be lots of competition, in reality what you are passionate about defines who you are and why clients buy from you. Tie yourself to a cause, be the best in one area, speak up and let everyone know what you stand for ... and you will gain the marketing differentiation you are looking for. "People buy from people."
Let's get off the promotional merry-go-round and focus on what you do best.
Many business owners know that getting PR is a great way to get business. Here is another proven marketing tactic: become a speaker or workshop leader on what you are passionate about. Whether it is carburetors, homeless animals, saving Lake Simcoe or showing entrepreneurs how to be successful, there is a story.
Become a champion of what you believe in and, interestingly enough, there are audiences who want to hear what you have to say. Prospects want to know what you stand for. Others will become clients because they know about your passion. Spend some of your promotional dollars on your passion, not your product offerings.
Many businesses join community causes like hospitals, museums and charities. This is a start in the right direction. In "Raving Fans' by Ken Blanchard, he talks about being the best in one service. Your reputation hinges on doing great in one service, rather being mediocre in multiple.
What I am talking about is similar. I want you to stand up and speak about your passion, dream, talent and turn that into your competitive marketing advantage. For assistance go to www.mrbob.ca/bob
Make a list of what you do best.
Why do your clients buy from you rather than your competitors?
What topic are you asked about the most?
What do you do better than everyone else?
Search out opportunities to speak to people who are interested in hearing your story.
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