Ketwords are so much more that just words ...by Angels Wills. |
 If you have a website, or even read any information on creating a
website, you've most likely heard that you should use keywords on
your site.
Keywords are so much more than just words.
Let me give you my definition:
- Keywords or keyword terms are specific terms or phrases that
people use in the search engines to find what they are looking for
online.
Most of the time people are looking for information. So they type
in the keywords relating to what it is they want to find.
What does this mean to you?
It means keywords are a goldmine of information telling you exactly
what people want when they are coming to the search engines. It
means it's just silly for you to pick out two or three keywords,
slap them on your website and call it a day.
You need to integrate keywords and keyword research into your
business and respond to what people are calling out for. Sure you
can write about whatever you want, whenever you want online but if
no one is looking for that information you're wasting your effort.
Where do I find MY keywords?
There are plenty of great places to do keyword research. Start
educating yourself on what the numbers mean and what the google
competition is.
Do a google search for any of the following and you'll find some
great keyword tools:
- SEO Book keyword tool
- Adwords Keyword tool
- Wordtracker free keyword tool
- Wordtracker
- Market Samuri
So, here's your homework:
- Go find a list of about 100 keywords relating to your market and
use them. Use them in your website copy, to create newsletters, to
create new products, to write blog posts and anything else that you
do for the market those keywords serve.
Angela Wills
http://www.MarketersMojo.com ************************************************************* Want to know what email service provider makes my life easier? It's Aweber: http://marketersmojo.com/recommends/aweber  P.O.Box 165, Baldwin, Ontario L0E 1A0, CANADA |
