3 Rules of Choice Illusion: Don't Settle

Tweet

by Irene Turnbull

The problem with Choice Overload as I see it, particularly as it relates to the interior design & decorating industry, isn't so much related to the wide array of choice that exists, but rather it's a direct result of Choice Illusion, which is created by how goods & services make their way to market and ultimately into our homes.

As one client put it: "It's a little like channel surfing; when you actually see how many stations are really just different repeats of the same programs, not to mention the reoccurring content themes, you soon appreciate that the issue isn't really one of choice, but rather the inability to measure any remarkable differences among them."

Read More of Irene's Rant