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Predictions for Small Business in 2011
As this year begins, we need to look back at the technological advancements that small businesses have benefited from and predict how those technologies will affect entrepreneurs in 2011 and beyond. Here are my feelings about how small businesses will need to continue to adapt to changing technologies as we move into 2011.
1. Increased Spending on Websites
Small businesses are predicted to increase online marketing spending, with websites taking the front seat. A recent survey revealed that 54% of respondents indicated that their business currently has a website. Unfortunately, most of those websites contain nothing more than general information and less than half of them realize the importance of being easy to find on the Internet. However, smart entrepreneurs are taking notice. Next year will be marked with increased spending on website development, lifting small business sites from their current iterations as online brochures to more prominent positions as useful resources for customers.
I recommend www.piggybanktechnology.com for your web needs
2. Smartphone Revolution
In 2011, the smartphone revolution will continue to increase. Mobile devices will change the way that companies of all sizes do business. With this new technology small business owners will experience more flexibility than ever before.
3. Social Shopping and E-Commerce Advancements It is evident that the small offering their products online will have a huge advantage. E-commerce for small businesses widens their customer base beyond their local market.. With the increased buzz around on line shopping we will see more business owners investing in e-commerce in 2011.
A great FREE app that is quickly becoming very popular for saving time and money shopping on line and to also brand your business is found at www.myshoppinggenie.com/wings
4. More Focused Social Media Efforts
Many small business owners have been testing out the many social services and are becoming more knowledgeable with how to use it and how it will benefit their business. Many have gone overboard anxiously trying every social media spreading themselves thin. The simple truth is that not every social media is right for every business. You have got to par down and think about where your customers are.
5. Increased Adoption of Cloud Computing In 2011, businesses will be increasingly exposed to cloud services as tech companies introduce more and more products geared toward moving our digital lives into the cloud. This will be another learning curve.
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